The audit tells you what’s broken and in what order. The engagement builds it — ICP, positioning, the pipeline model, outbound, the scorecard in your CRM and the playbook — in your tools, with the people who will run it after I’m gone. Same senior person every month.
$5,000 audit·$37,500 over 90 days·$7,500/mo after Full fee schedule and terms
Working sessions through the build, not status calls. Everything is built where your data lives, so nothing depends on a spreadsheet I maintain.
The audit gave us the score and the order. Month one turns the first findings into the foundation everything else stands on: who you sell to, why they buy from you, and the baseline you’ll be measured against.
The foundation goes into the machinery. Stage definitions your reps will actually use, the volume your number really requires, and an outbound motion aimed at the ICP from month one — signal-based email, LinkedIn engagement and bottom-of-funnel content working together.
The motion runs while I’m still in it. We tune it against the signed baseline, equip the team to run deals the same way, and write it down well enough that it survives without me.
Everything above lives in your tools and stays yours whether or not we keep working together. See the month-by-month fees
From month four your team runs the motion and my job becomes measuring it: finding what’s leaking, saying what to do about it, naming who owns it and by when, and telling you the truth about whether it’s working.
Most GTM builds fail in the quarter after the consultant leaves. The handover isn’t the end of the engagement — it’s the half that’s priced to last.
That’s Advisory. A lighter measurement-only option, the GTM Scorecard, is there for later. Compare the two tiers
No delivery team, no junior analyst, nobody to hand you off to. That’s why I run two builds at a time.
Your CRM, your sequencer, your stack. Read-only CRM access from day one; the scorecard gets built where your data lives.
The people who will run the motion after day 90 help build it. One named executive sponsor owns it for the full 90 days.
I don’t manage your reps, carry a quota or sit in your pipeline calls. Paid media, tooling and data subscriptions stay yours.
One person, one point of view, a long search, and a salary before the system exists.
A confident deck from people who will not be there when the system has to run.
Everyone adds a channel. Nobody owns the architecture that makes them work together.
Five for five and the work applies. Below the range I sometimes still take it; above it there’s usually an internal team and the work is different. The full fit list is on Pricing.
Questions about price, terms, refunds and the minimum are answered on Pricing.
Pricing covers what it costs and the terms. This page covers the work: what happens in each of the 90 days, what changes hands at the end, and what it asks of your team.
One named executive sponsor for the full 90 days, read-only CRM access from day one, and the people who will run the motion afterwards in the room when it is built. If the sponsor changes, we re-charter.
The build is done in your CRM and your existing stack wherever possible. Paid media spend, tooling and data subscriptions stay yours, so anything new is a decision you make with the cost in front of you.
No. I build the motion and your team runs it. I don’t manage your reps, carry a quota or sit in your pipeline calls as an operator. That is why the fee falls when the work changes hands.
I do. There is no delivery team, no junior analyst, and no offshore bench. That is also why I run two builds at a time.
Your team takes over the running of it and my job becomes measuring it: the monthly operating review, a work session, office hours and the quarterly re-score. The fee steps down to the ongoing rate. The tiers and terms are on the pricing page.
$5,000, ten business days, all 100 points scored. Two builds at a time, with a small number of advisory clients alongside them. Start dates are limited by that, not by sales.
Book the audit call