# RAINCLOUD

> RAINCLOUD is GTM diagnosis and repair for B2B companies between $50M and $200M. Colin Dowling scores the motion, rebuilds it in 90 days on a fee that steps down, then stays on as the team runs it.

RAINCLOUD is run by Colin Dowling: 3x VP of Sales · 2x founder · Host, Modern Business Life. VP Global Enterprise Sales at GoDaddy, SVP Revenue at Alembic (Seed to $145M Series B), VP Channel Sales at Liquid Web, Enterprise Sales Director at WP Engine. Colin runs every engagement personally. There is no delivery team, no junior analyst, and no offshore bench. Two builds at a time, with a small number of advisory clients alongside them.

## The offer ladder

1. The 40-Point Outside Audit. Free. Roughly 40 of the 100-Point GTM Autopsy's 100 points: the ones that can be scored from outside the company, from public sources alone. No mystery shop. Scored by Colin, with an offer to walk through what he found. Request it at https://rncld.com/outside-audit/ or book https://calendly.com/30minutechat/20-minute-go-to-market-w-colin
2. The 100-Point GTM Autopsy. $5,000, 10 business days. All 100 points across ten sections, each scored met or not met (one point each, 100 total), against the client's CRM data and four to six interviews; a signed baseline; every finding, ranked by what it costs in pipeline, each quantified; the fix sequence; a one-page business case; a 45-minute readout. Required before any engagement. Credited in full toward any engagement. No-questions-asked money-back guarantee.
3. The 90-Day GTM Fix. $37,500, billed $15,000 (month 1, diagnose and rebuild), $12,500 (month 2, install), $10,000 (month 3, prove and hand off). The outbound architecture installed in month 2 uses four components: Hunter, Harvester, Farmer and Shepherd.
4. Ongoing. Advisory at $7,500 per month from month four (monthly operating review, monthly work session, weekly office hours, quarterly re-score of all 100 points). Or the GTM Scorecard at $4,000 per month, billed quarterly: measurement and direction only, available from month seven or directly after a 100-Point GTM Autopsy.

The 100-Point GTM Framework is free. It is the full scoring list, not a separate paid step. Reading the list is free. The score is the 100-Point GTM Autopsy.

Terms: six-month minimum from engagement start (three months of build, three of advisory), cancel any time after. The 100-Point GTM Autopsy is credited in full toward any engagement and covered by a no-questions-asked money-back guarantee. Nothing is sold before it.

## Who it is for

B2B companies between $50M and $200M in revenue, with a sales team that works out of a CRM (HubSpot, Salesforce, Pipedrive or comparable), selling through outbound or inbound email and phone conversations, missing a number they have already committed to, with one executive who will own the work for six months. Below the range is sometimes a fit; above it there is usually an internal team.

## Results

- AgentPress: 7 to 25 qualified meetings a month in 45 days.
- 1905 New Media: digital services from $4M to $11M over two years.

## Pages

- [Home](https://rncld.com/): The argument, the method (diagnose, rebuild, hand over) and the published fee ladder.
- [40-Point Outside Audit](https://rncld.com/outside-audit/): The free entry offer. Request it through the Calendly link on the page.
- [100-Point GTM Autopsy](https://rncld.com/gtm-autopsy/): The paid diagnostic in full: the ten sections, what it needs from the client, the ten-day schedule and the deliverables. $5,000.
- [The Engagement](https://rncld.com/gtm-consulting.html): The 90-day build in detail, the scope boundaries, and how it compares with a CRO hire or a strategy deck.
- [Pricing](https://rncld.com/pricing/): Every price and term, published, with the month-by-month fee schedule.
- [The 100-Point GTM Framework](https://rncld.com/resources/100-point-gtm-framework.html): The full scoring list, free with a work email.
- [About Colin Dowling](https://rncld.com/about/): Founder of RAINCLOUD. 3x VP of Sales, 2x founder, host of Modern Business Life. Runs every engagement personally. A longer background page remains at /about.html.
- [Articles](https://rncld.com/blog/): Writing on GTM, pipeline and why builds fail after handover.
- [Outbound not landing](https://rncld.com/problems/outbound-not-landing/): If your reply rates fell and you have spent three months rewriting sequences, you have been debugging the wrong layer. Next step: the 40-Point Outside Audit, then the 100-Point GTM Autopsy.
- [First sales hire](https://rncld.com/problems/first-sales-hire/): One person, one point of view, a long search, and a salary before the system exists. Next step: the 90-day engagement.
- [Founder-led sales trap](https://rncld.com/problems/founder-led-sales-trap/): It works, which is the problem. It relieves the pressure that would otherwise have forced the system to mature, and it signals to the team that the system is optional. Next step: the 90-day engagement.
- [Pipeline not growing](https://rncld.com/problems/pipeline-not-growing/): Stage definitions that mean different things to different reps. Coverage math built on deals that are already dead. Next step: the 40-Point Outside Audit, then the 100-Point GTM Autopsy.
- [FAQ](https://rncld.com/faq/): Questions already answered on the 100-Point GTM Autopsy, the engagement, and pricing.
- [Videos](https://rncld.com/videos/): Tip videos live on the article they belong to. None are embedded yet.
- [Contact](https://rncld.com/contact.html): Write to Colin, or book the 30-minute call.

## Articles

- [Your Outbound Didn't Stop Working. The Infrastructure Changed.](https://rncld.com/blog/outbound-reply-rates-2026.html)
- [The Only Content That Moves a Live Deal](https://rncld.com/blog/bofu-content-that-moves-deals.html)
- [Most GTM Builds Fail in the Quarter After the Consultant Leaves](https://rncld.com/blog/why-gtm-builds-fail.html)
- [Stop Grinding Harder: Why the Sellers Who Add Value Win Over Time](https://rncld.com/blog/add-value-not-more-activity.html)
- [Why Cold Pitches From Unknown Vendors Get Ignored, and How to Stop Being a Stranger](https://rncld.com/blog/cold-outreach-unknown-vendor.html)
- [Customers Don't Renew Features: How to Build Retention Beyond the Software](https://rncld.com/blog/customer-retention-beyond-software.html)
- [Stop Selling Features to Anyone Who'll Listen: Define an ICP You Can Actually Sell To](https://rncld.com/blog/define-icp-stop-selling-features.html)
- [Selling to a Buying Committee: How to Enable Every Stakeholder and Shorten the Cycle](https://rncld.com/blog/enable-every-buying-committee-stakeholder.html)
- [Why the Founder Outsells the Sales Team, and How to Hand That Story to Your Reps](https://rncld.com/blog/founder-story-sales-handoff.html)
- [When a New Decision-Maker Shows Up Mid-Deal and Wants Their Old Tools](https://rncld.com/blog/new-decision-maker-mid-deal.html)
- [Your Sales Cycle Got Longer. Here's How to Reset Forecasts and Expectations](https://rncld.com/blog/reset-expectations-longer-sales-cycles.html)
- [Every Rep Is Telling a Different Story: How to Fix Sales Message Consistency](https://rncld.com/blog/sales-message-consistency.html)
- [How to Sell to Technical Buyers Without Faking Expertise](https://rncld.com/blog/selling-to-technical-buyers.html)
- [Not Every Buyer Signal Matters: How to Decide Which Intent Signals Are Worth Acting On](https://rncld.com/blog/which-buyer-signals-matter.html)
- [Why Deals Die After the Yes, and How to Surface Late Surprises Early](https://rncld.com/blog/why-deals-die-after-the-yes.html)

Keyword landing pages (fractional CRO, B2B sales consulting, sales consulting firms, fractional sales leader, GTM checklist, GTM consulting, RevOps consultant) are on hold and are not on this site.

## What RAINCLOUD is not

Not a SaaS product, not a dashboard or seat-based software vendor, not an agency, and not an open-ended hourly engagement. Earlier versions of this site described a "4D Sales Intelligence" offering, a "Trident" architecture, and separate offers for demand generation, content, AI readiness and AI agents. All are retired here. RAINCLOUD sells GTM diagnosis and repair: a 40-Point Outside Audit, a 100-Point GTM Autopsy, a 90-day rebuild on a declining fee, and ongoing advisory. Colin's other ventures are separate sites: Ants (managed AI agents, withants.com), Ghostwriter (B2B content, friendlyghostwriter.com) and The AI Ready Advisor (executive AI strategy).

## Contact

- Book the 40-Point Outside Audit: https://calendly.com/30minutechat/20-minute-go-to-market-w-colin
- Email: colin@rncld.com
- Site: https://rncld.com